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''Max Power'' was a British magazine, based in Peterborough, which covered the performance-tuning car market, boy racers and softcore pornography. Launched in 1993 by EMAP, it was also published under license in Greece, Denmark, Norway, South Africa, and in France under the name ''ADDX''. After EMAP acquired Petersen in 2000, a U.S. edition was published based on its existing title ''MaxSpeed'' and featuring cars from America and the UK. This ceased publication in 2001 when EMAP sold its U.S. arm to Primedia, but lives on as ''Euro Tuner''.〔http://www.eurotuner.com/features/eurp_0811_eurotuner_10_year_anniversary/index.html〕 The magazine was the first to feature cruises and the more notorious side of the modified car scene, as well as being instrumental in introducing UK readers to Japanese and American car culture. Feature cars were heavily customised, including powerful in car entertainment (ICE) systems, custom body-work and performance-focussed changes to the chassis and engine. The format would also go on influence other magazines including ''Fast Car'', and the now defunct ''Revs'' and ''Redline''. Former staff members include ''Fifth Gear'' presenters Jonny Smith and Vicki Butler-Henderson, who was one of the original staff in 1993. == Criticisms == Max Power quickly became notorious for its outspoken attitude to motoring issues, and one of its main criticisms was its promotion of unauthorised cruise events. The magazine had a rating system that scored these in several areas including the size of the police presence, the behaviour/attractiveness of the girls and the number of "burnouts" performed. The magazine also occasionally campaigned against the presence of speed cameras and elderly drivers, and despite disclaimers was often criticised for printing articles about dangerous driving on public roads,〔http://www.thisismoney.co.uk/money/cars/article-1592594/Boy-racers-cost-all-young-drivers.html〕〔http://www.dorsetecho.co.uk/archive/2005/04/04/Dorset+Archive/5355743.Lads__mag_candidate_to_oppose_Jim_Knight/〕 including drifting and exceeding 200 mph on the A1.〔http://www.carmagazine.co.uk/Community/Car-Magazines-Blogs/Ben-Barry-Blog/Ben-Barry---The-Japanese-nutter-gene/〕 Another critcisim, despite being not the first magazine to do so, is due to a large content of half naked women the publication is often referred to as ''bottom-shelf porn''. The 2007 relaunch〔http://www.motor.org.uk/magazine/articles/modding-rocks--291.html〕〔http://www.brandrepublic.com/news/627479/Media-trial---Max-Power/〕 was aimed at reversing this criticism, but glamour shoots were reintroduced towards the end of its life. Its laddishness meant it was also seen as non-serious by enthusiasts who prefer to solely focus on the engine/handling modification side of car tuning. What was not in dispute was, for a large time, Max Power was the biggest selling motoring magazine in Europe, outstripping Top Gear and CAR magazine, much to their frustration. As a result, motor manufacturers and savvy PR teams within courted Max Power in a specific way, providing them with test cars, exposure to new product and creating special opportunities for the magazine to cover their brands. Citroen were one of the most active and, as a result, the Saxo VTS and VTR went on to achieve cult status within the car modifying community. ''Max Power'' went through various changes in its editorial visions, resulting in some readers criticising the magazine for losing its way. Mark Guest was unable to revive ''Max Powers fortunes due to an audience which was increasingly moving online, decreased consumer spending during the 2009 recession and budget cutting. ''Max Power'' eventually closed its doors in February 2011 after bringing out a special edition of the magazine to mark its production from 1993-2011. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Max Power (magazine)」の詳細全文を読む スポンサード リンク
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